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Amazon Music Public health agencies rely on strong relationships with community organizations and partners, but fragmented outreach can leave those partners overwhelmed by repeated surveys, meetings, and requests from different parts of the same agency. Anna Bradley, senior analyst for Public Health Infrastructure and Performance Improvement at ASTHO, discusses how customer relationship management (CRM) approaches can help agencies coordinate engagement, reduce burden, and strengthen partnerships. Bradley explains how agencies can use CRM software, spreadsheets, or existing tools like Microsoft SharePoint to better track relationships and coordinate communication. She also shares why effective relationship management is about more than technology: it's about being intentional, respecting partners' time, creating more sustainable relationships, and starting small to solve one coordination problem at a time.
Leveraging Customer Relationship Management to Advance Public Health | ASTHO
Harder for Us, Easier for Them: Key Strategies to Improve Administrative Burden | ASTHO
Rethinking vaccine communication: New insights for respiratory virus season
