Wildfire smoke is no longer a rare emergency, it’s a predictable, climate-driven public health threat. In this episode, Gabriella Goldfarb, Environmental Public Health Section Manager, for the Oregon Health Authority, Public Health Division tells us why health agencies must begin outreach and coordination long before wildfire season starts. Goldfarb walks through Oregon’s collaborative wildfire smoke response protocol, explaining how state, federal, tribal, and local partners translate complex data into timely public health advisories. The conversation explores the growing health risks of repeated smoke exposure, the added challenges of prescribed fires, and how transparent, empathetic communication builds trust. Listeners also learn how Oregon is investing in long-term resilience—through preparedness calls, harm reduction strategies like air filtration support, and broader climate adaptation efforts—to protect communities as smoke, heat, and other climate hazards accelerate.
Communicating the Health Risks of Wildland Fire Smoke | ASTHO
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This is Public Health Review
Morning Edition for Wednesday,
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February 4th, 2026.
I'm John Sheehan for the
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Association of State and
Territorial Health Officials.
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Today preparing for wildfires, A
predictable climate driven
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public health threat.
Our guest is Gabriella Goldfarb,
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environmental public health
section manager for the Oregon
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Health Authority Public Health
Division.
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She'll walk us through Oregon's
collaborative wildfire smoke
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response protocol and explain
how state, federal, tribal and
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local partners translate complex
data into timely public health
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advisories.
She began by explaining why
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health agencies have to begin
outreach and coordination long
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before wild season starts.
So we unfortunately have a lot
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of practice having to respond
and and to increasing wildfire
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and wildfire smoke impacts in
our state in the past decades.
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That's being driven by climate
change just as the predictions
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were made.
The reality is, is meeting them.
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And so we built over time a
system.
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We have an Oregon wildfire
response protocol for severe
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smoke episodes that started out
as more informal collaborations
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because it really takes a big
team to to pull together all the
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information to forecast what
smoke is coming, what direction
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is it going, how severe is it
going to be.
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And so we found that
establishing the relationships
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and roles and documenting those.
And then every year we have kick
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off calls in advance of wildfire
season and then post wildfire
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season calls among all the
folks.
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And so we are talking about the
meteorologists and the from our
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Department of Forestry and our
National Weather Service and our
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Forest Service air resource
specialist and our Department of
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Environment Equality who we Co
chair this group.
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And we bring the health risk
information, we bring monitoring
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that we're doing of people
walking to emergency departments
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and we translate that
information for our local public
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health partners at county level
and, and tribes as well.
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And we found that, you know, I
think as in all human endeavors,
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it's relationships that matter.
So making those connections
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ahead of time and, and that's,
you know, also basic right to
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our, our preparedness and
emergency response colleagues.
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That's what that's all about.
And, and you know, in Oregon, we
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and our agency is interestingly,
you know, one of the agencies
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that uses the incident command
system along with the Department
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of Forestry, for example, and
our state fire Marshall.
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And it's that's we use these
kinds of structures and
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practices to build those
relationships ahead of time,
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figure out who the right people
are and have information at the
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ready.
Like, you know, we know year
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after year the important things
to communicate and the languages
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we need to communicate in to
reach the populations that are
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most at risk.
And when when you're sort of
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creating these these guidelines
and sort of protocols, there's a
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lot of communication going
between in state officials and
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national officials.
How do you how do you sort of
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take that national guidance and
fit it into Oregon's specific
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circumstances given, you know, a
diverse set of communities?
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Yeah, we really rely on the
Oregon.
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We are mighty but small, and so
we really need to rely on
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national expertise for us from
the CDCEPA, within CDC, from the
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Agency for Toxic Substances and
Disease Registry to make sure
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that our guidance is based on
science.
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So when we're seeing smoke
levels, we are looking at EP as
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integrated science assessment
for a particulate matter, for
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example.
And as we are learning more and
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more about what's in smoke
besides particulates, we have a
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lot of questions from the public
about the toxicity of smoke.
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When those used to be just once
in a while events, it was one
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thing.
But now there are real questions
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about communities that are hit
by smoke year after year after
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year for many months.
You know, what else is in the
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smoke and what are the health
impacts?
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And so we need partnerships with
our federal partners and other
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state partners to bring the best
science to bear and giving
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advice to community.
And can you talk us through the
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process of, you know, when
you're sort of in the midst of
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it and you're gathering this
data and you're getting
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information on where the fires
are, what could be, what could
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be in them?
How does that translate into a
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public health alert or into a,
you know, a recommendation for,
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hey, you know, this community,
you've got to go do this?
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Yeah.
In our state, the issuer of an
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air quality advisory is our
Department of Environmental
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Quality.
But again, that decision, their
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decision is really made in
partnership with all those
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parties I talked about earlier.
And in fact the you know, Oregon
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Health Authority and and
Department of Environmental
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Quality Co chair the are the
conveners of the group and those
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happen as needed the night
before or a day before.
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People know which way the are
are getting updates on on fire
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activity and determine we need
to have a smoke call and it'll
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be first thing in the morning.
And we hear from all the
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different geographic regions
across the state, including our
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federal partners who are divided
up.
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We may hear from the Northern
California, Southern Oregon
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Forest Service, air resource
advisor, for example, the
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National Weather Service based
out of Boise, whoever's closest
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to the fire.
And everybody reports out on
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what they know.
And then there's a discussion
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about what it, what sounds,
Yeah, what sounds reasonable,
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How long, what should the
geographic extent be?
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How long should it last?
When shall we check in again
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about extending it or lifting
it?
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And so it's a very collaborative
process, but very nimble.
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Again, during wildfire season,
we are all monitoring our emails
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and you know, a few hours notice
are convening to to come
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together and bring our best
thoughts together and answer
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your questions.
And here in, you know, in those
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calls, we also have our local
public health council, public
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health and tribal health folks
and they're giving us very
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localized input on what they're
seeing.
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So it's it's putting that all
together and everybody's a
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really trusted voice at that
point.
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Yeah, and as you're describing,
it's such AI mean collaborations
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feels like too small a word.
There are so many parties
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involved, state, national,
tribal.
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How does that come together in
practice and how do you how do
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you sort of like strengthen
those connections ahead of time?
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How do you like lay the
groundwork because it's so
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complicated?
Yeah.
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So again, it's a lot of
communication.
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As I mentioned, we have
specifically for the team that
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participates in this protocol
implementation, we have pre and
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post wildfire season.
But Oregon Health Authority, we
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specifically with the focus on
public health convene a summer
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hazards call that is really come
one come all to listen to
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subject matter experts, get your
questions answered and that and
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yeah, that can be wildfire
smoke.
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More and more we are looking at
increasing the pace and scale
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prescribed fire in the state to
try to reduce the risk of
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massive conflagrations over
time.
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And that means more smoke in
community more of the year.
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But it's smoke that people can
prepare for.
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And so, you know, these are the
our summer hazards extend to
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other things, harmful algae
blooms, extreme heat, of course,
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which is, you know, a huge issue
and growing issue.
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And then not only heat separate
from smoke, but heat and smoke
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at the same time.
We are really focusing a lot on
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that as looking at the health
impacts around that combination.
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So we are, you know, here as a
resource for our local partners
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when they're trying to
communicate locally and we're
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providing empathetic messaging
that's science based and we
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follow.
You know, the mantra for us is
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here's what we know, here's what
we don't know, here's what we're
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doing about it.
We applied that, you know,
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across the board in
environmental public health, but
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you know, certainly in this
context and that is good
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guidance.
When you tell people what you
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don't know, they tend to trust
what more what you say you do
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know.
And in the case of prescribed
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fires, I imagine that's adding a
layer of complexity because
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you've got a practice that's
completely it's, you know, it's
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designed to prevent future
wildfires.
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At the same time, you're sort of
adding environmental hazards and
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you know no one wants that, but
also no one wants them to be
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uncontrolled.
You know, you're sort of adding
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a level of danger to to a safe
practice.
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Yeah, it, it is, You know, in
terms of there has been a lot of
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conservatism and a lot of
concerns to make sure as much as
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possible that when this
prescribed burn burns happen.
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And this is our view, the
responsibility of our of our
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natural resource agency land
manager partners, but that they
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the risk of it going astray is,
is minimized.
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It's really about the smoke
impacts that we're putting in.
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And it was a hard, you know, it
was a decision that Oregon
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Health Authority as an agency,
you know, smoke is smoke.
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It's bad for health.
There's no good smoke.
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But looking at the science, it's
been shown that doing treating
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forests, restoring forest health
and restoring the natural cycles
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of fire in our forests over time
will mean that we don't have
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massive wildfire that blankets
huge parts of the state or even
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in 2020, the entire state is
blanketed with hazardous levels
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of smoke.
And that was really eye opening
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for a lot of people.
We are experiential learners.
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And that that we had a nine
month period.
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We had, you know, massive fires
that destroyed 4000 homes.
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The next most damaging fire in
2015 destroyed 50 homes like we
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it was it was really a a huge
impact.
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And again, parts of the state
that don't regular and rarely or
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never experienced smoke
experience such extreme smoke.
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It was falled a few months later
by a severe ice storm and then a
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few months later in June of 2021
by our heat Dome that killed,
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you know, well over 100 people
in the state.
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And those events really brought
to everybody's consciousness the
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realities of what climate change
strip and hazards are, are
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posing in terms of a risk to
health.
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So with all that, we still need
to work with community to make
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sure that we're doing everything
we can to protect them with
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communication above all, so
people can take steps to protect
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themselves before the prescribed
fire and also during the
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prescribed fire so they know
what's going on.
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And for some populations and to
the extent we have resources,
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direct interventions like
providing air filtration devices
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to adult foster homes, for
example, or to our Medicaid
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population.
So those are all things that we
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can do ahead of prescribed fire
that also help with wildfire,
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frankly, smoke resilience.
We have a Healthy Homes grant
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program that the legislature
directed us to stand up.
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And the big focus of that is
weatherization and heat pump
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installation to help get people
HVAC system that protect them
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from heat and smoke, for
example.
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So we're working on a lot of
broad fronts to try to protect
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people from these risks.
Yeah, as unfortunately these
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these kinds of climate related
environmental hazards sort of
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keep accelerating.
Right.
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Yeah, we're saying it in other
contexts.
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We believe likely that harmful
algae blooms are expanding in in
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their freak increasing in their
frequency.
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For example, as another one, I I
would say at the top of our list
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are smoke and heat.
Those are the ones that are the
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things that we are most
supporting, you know, through
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investments in public health
modernization, we are resourcing
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local county public health and
tribes and community based
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organizations to develop,
identify populations at risk
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from these climate threats,
develop plans, strategies,
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partnerships to address those
risks.
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It's hard for them to keep going
with those investments and
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actions at the same time that
other basic core public health
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infrastructure is feeling a lot
of pressure and losses.
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But but we continue to to
provide that support, provide
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Technical Support and set those
expectations that as much as
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possible, we need to try to
continue to build the resilience
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of communities to these threats.
Gabriella Goldfarb is
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environmental public health
section manager for the Oregon
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Health Authority public Health
Division.
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This has been Public Health
Review MORNING Edition.
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I'm John Sheehan for the
Association of State and
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Territorial Health Officials.