How do public health agencies expand access to mental health support while genuinely engaging the next generation? In this episode, we speak with Heidi Laird and Xavier Foster from the Southern Nevada Health District about two PHIG-funded initiatives designed to do exactly that. First, Heidi Laird shares how Clark County launched CredibleMind, a customizable, evidence-based mental health and wellbeing platform created in response to rising mental health needs and a shortage of providers. She explains how flexible PHIG funding made it possible to reach youth and community members with self-help resources, reduce stigma, track meaningful engagement data, and build trust through partnerships, targeted outreach, and creative promotion. Then, Xavier J. Foster discusses the SPARK Youth Advisory Council, a pilot program elevating youth voices in public health decision-making. He highlights how youth-led initiatives—from school town halls to smoke-free campus policy efforts—are already shaping real-world outcomes, and why treating young people as collaborators is essential for building healthier communities and a future public health workforce.
Public Health Infrastructure Grant: Resources & Impact - PHIG
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This is Public Health Review
Morning Edition for Tuesday,
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February 3rd, 2026.
I'm John Sheehan with news from
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the Association of State and
Territorial Health Officials.
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Today, another edition of the
FIG Impact Report, this time
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focusing on expanding access to
mental health services.
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We'll hear from 2 officials from
the Southern Nevada Health
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District who are using FIG funds
in different ways, but both with
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an emphasis on engaging young
people.
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Heidi Laird is a health educator
and suicide awareness
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coordinator in the Office of
Disease Surveillance and
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Control.
She'll tell us about the
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Credible Mind platform, which
provides access to mental health
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resources.
Later, we'll hear from Xavier
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Foster, HealthEquity Coordinator
at the Southern Nevada Health
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District, about the SPARK Youth
Advisory Council, a pilot
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program elevating youth voices
and public health decision
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making.
First, here's Heidi Laird with
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more information about Credible
Mind, Nevada's online mental
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health and well-being platform.
It is customizable and allows
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access to credible evidence
based information for different
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communities.
So currently Clark County, Clark
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County uses it and it gives
people access to assessments and
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topics on depression, suicide,
other anxiety, depression, all
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of those things.
So people who are looking to
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kind of start their medical
journey would prefer more of a
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self help type journey.
They can access this and know
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that it's credible.
And it was in response to rising
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mental health cases and a
shortage.
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Of providers, right?
Yes, correct.
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So we needed kind of a creative
outside of the box solution to
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address this need and give
people access to this important
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information, you know, as there
is a shortage and access was
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limited.
And one of the funding
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mechanisms that made this
possible was Fig.
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Correct.
Correct.
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Yes, we used FIGS flexible
funding to help launch this
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platform in 2024 and that made
it so that we could promote the
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site throughout the community
and we were able to launch an
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employee and a community
platform so that we could have
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this greater access.
This site allows us to track
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data so we know what this
community is accessing.
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So currently our community is
really interested in topics of
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anxiety and depression, and our
demographics are mostly female
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and youth between the ages of 13
and 17.
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So this is really important data
for us to be able to understand
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what the community is needing
and who's accessing it.
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And just a note about that sort
of that flexibility that Fig
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provided, why was that important
for for like implementation?
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Of the program.
Well, because of the provider
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shortage, we really needed a way
to increase access to mental
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health resources that were
credible and evidence based.
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And we needed a way to promote
mental health awareness to kind
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of reduce that stigma in help
seeking.
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And we also know that a lot of
people prefer to start their
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mental health journey with self
help strategies.
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So Fig allowed us to provide our
community with this perfect self
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help type resource and then
Clark County is huge.
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So we really needed a resource
that could be broadly applicable
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and accessible to everybody in
the community.
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So FIG allowed us to meet those
three kind of check marks.
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And you mentioned sort of the
ability to track users to get
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that demographic data.
That's really, really important
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for being able to track the
issue.
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Have there been any other
successes that you can point to
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from the platform?
Yeah.
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So I mean, we did have that data
to track.
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And so we're seeing 800 new
users per month, which means the
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community really needed this.
And then we have that
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demographic of women and
teenagers that are really using
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it.
But we're also getting like
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feedback from community members.
We had a a mom of teenagers who
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said that she really appreciated
the site because it helped her
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to understand her teenagers and
how to help them with their
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mental health and to help them
build the tools of resilience.
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And then we had a seat Clark
County School District teacher
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who reached out and was grateful
for the site because it helped
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her to address burnout early and
prevent burnout.
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We have a therapist who I was
talking to who mentioned that
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before she had met with me, she
was looking for credible
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resources to share with her
client to support their therapy.
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And this met that needed.
It is credible, it's easily
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accessible, and it provides with
a plethora of resources that can
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support therapy.
And we have high school students
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that are using it and they feel
like it's beneficial and helps
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them to understand their mental
health.
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So we also have community
partners who have
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enthusiastically embraced the
site.
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They're very, very excited about
it and they use it in their
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programs.
They share the Flyers, They
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encourage the populations that
they work with to use it.
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So those are some of our early
successes.
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We're hoping to continue to have
more successes as we continue
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with program in our community.
And when when dealing with.
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Mental Health.
Challenges and with younger
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populations trust and gaining
that trust and keeping that
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trust is is is pretty important.
Can you talk about any lessons
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you've learned about sort of
working with that population
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and, and how to keep people
engaged and, and trusting the
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service?
So we haven't worked with that
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population directly, but we have
worked with community partners
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who work with them, and they've
already built that trust.
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So it was important for us to
just partner with them and have
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that collaborative relationship
so that they could bring them
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this resource and say, hey, this
is something that's really
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valuable.
We also were able to have
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through the FIG funding some
Google ads provided for
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promotion and that targeted
through keywords, through
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location and demographic
specific audiences.
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And since our youth are mostly
on social media, they were a big
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demographic that was targeted.
And so that was really helpful
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in reaching them and building
that trust through trusted
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platforms and vehicles.
And you mentioned your already
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planning on carrying this board
to the future has been
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successful enough, which is
great that people are finding
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value in the service.
Can you talk a little bit about
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keeping it sustainable and and
your.
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Plans for the future?
Yes.
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So we definitely want to keep
this for as long as we possibly
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can.
Our goals are really to continue
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to increase the collaborations
with community organizations to
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increase promotion and
engagement.
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We are using the REIM framework
to evaluate the the
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implementation and acceptance of
the program so that we can see
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where there are areas for
improvement and areas that we
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can better engage the community.
And we're also looking at ways
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to increase our funding through
grant funding or continuing
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through SNHD or even just
collaborations with community
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partners so that they can
participate in the funding of
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the program.
So those are kind of our three
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main areas where we're looking
to increase sustainability.
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And related to sort of building
trust and, and you know, meeting
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people where they are.
Do you have any lessons learned
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from the experience of of
creating the platform?
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Yes.
So some some tips that I would
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give, of course, would be to get
that community buy in through
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those partnerships with local
community organizations.
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Getting that support is super
important and we definitely need
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to have a strong action plan
developed for increasing that
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promotion and engagement.
But most importantly, I would
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also focus on being creative and
thinking outside of the box and
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getting the word out.
So some examples of things that
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we've done is we partnered with
a local nonprofit to include
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credible mind Flyers as part of
their canvassing program.
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The nonprofit was the foundation
for recovery and they their
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canvassing program was just to
as I can educational program on
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overdose prevention and
resources available for mental
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and behavioral health.
So that was a really great
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collaboration.
We have a local non profit
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podcast that includes Credible
Mind at the beginning and end of
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their podcast and they encourage
users to use the site.
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And then we worked with our
amazing communications team at
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Southern Nevada Health District
and they integrated Credible
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Minds throughout their
communications within our
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district and within our
community.
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So utilize those resources you
already have.
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And then of course, I talked a
little bit about Google Ads and
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I just want to put another plug
for that because that was really
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pivotal and getting the the
platform in front of people,
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especially our youth.
Heidi Laird is a health educator
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and suicide awareness
coordinator in the Office of
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Disease Surveillance and Control
for the Southern Nevada Health
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District.
Now let's hear from Xavier
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Foster, HealthEquity coordinator
at the Southern Nevada Health
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District, about the SPARK Youth
Advisory Council.
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SPARKS Youth Advisory Council is
our pilot program in an attempt
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to collect the voices of our
youth in our community and make
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sure that we take them into
consideration when implementing
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or creating new programs here at
the Southern Nevada Health
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District.
Working with SPARK members has
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reinforced that youth comes with
an invaluable amount of LIFT
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experiences that are important
to public health, in particular
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emerging issues like vaping.
Their perspective is sometimes
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overlooked, but in fact they
come with direct and concrete
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insight into how challenges
affect their peers and their
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communities.
Like I believe that they are
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essential to creating healthy
neighborhoods in helping their
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perspective to influence
educational campaigns or policy
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considerations that are based on
real world experiences.
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Yeah.
And that makes complete sense.
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Can you point to any impacts
that had been a direct result?
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Of the Council.
Yeah, there are several moments
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that illustrate the impact of of
the Spark members.
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For example, a student
independently planning to host a
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town hall, other high school to
talk about public health issues
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and collect our feedback from
their community.
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Another one is their initiative
to submit a proposal to present
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at a local conference in
reference to Faster in
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connection and how participating
in a youth based Advisory Board
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kind of contribute to those
goals.
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Now those projects were organic
to the to the youth and they
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come as a result of their
engagement with the program.
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Now the one that we are really
excited and we cannot wait for
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is their participation in
collaboration with the health
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district's smoking cessation
program, which is working in
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that trying to adopt A no
smoking policy at the College of
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Southern Nevada and to make sure
that they have a small a smoke
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free campus.
CSN is the largest serving
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institution of youth here at the
Nevada Higher Education System.
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So that's going to create a
great impact with with the youth
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population.
It took approximately 20 years
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to pass a similar policy at
UNLV, but we are students
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engagement and focus outreach.
Our cessation program will
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probably pass the the policy in
within the next six months.
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So we're really excited about
that.
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So the program is been supported
by FIG funding and I'm wondering
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how is, is that going to be a
sustainable model moving forward
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and how how do you see the the
program in in the future?
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Yeah.
No, this, this is not the first
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time that organization has used
advisory boards.
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But what is distinctive and
special about this program is
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that we're really not focusing
on one project, on one project
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or problem or or private program
area.
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We're really looking at public
health as a service to the
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community and why it's important
for you to become involved in
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that.
In that process.
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We are currently recruiting for
our second cohort.
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So next school year, at the
beginning of next school year,
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we're going to be implementing
the second year.
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And what we are looking forward
to is that current members have
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voiced their desire of for
opportunities around mentorship
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or probably even internships.
So we are in the initial phases
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of kind of thinking what that
model could look like to make
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sure that we, we, we keep them
engaged and we kind of develop
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a, a workforce, a public health
workforce in our community.
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So sustainability with
everything is, is going to
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require funding.
We're looking at, you know,
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community grants or public
foundations and of course
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organizational support to
continue the work.
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Funding like FIG is important
because it really allow us to be
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flexible and and not be
reactive.
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So as the needs of the community
evolve, we can change with those
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and be be able to actively be
responsive to the needs that the
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community may have.
Xavier Foster is HealthEquity
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coordinator at the Southern
Nevada Health District.
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Earlier we heard from Heidi
Laird, a health educator and
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suicide awareness coordinator in
the Office of Disease
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Surveillance and Control, also
at the Southern Nevada Health
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District.
This has been another FIG impact
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report, part of the Public
Health Review MORNING EDITION.
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I'm John Sheehan for the
Association of State and
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Territorial Health Officials.