756: Improving Cancer Messaging, Importance of Rulemaking Webinar

Dr. Lisa Richardson, division director of Cancer Prevention and Control at the CDC, breaks down a recent ASTHO report on cancer messaging; Andy Baker-White, ASTHO senior director for State Health Policy, tells us about two ASTHO webinars focused on...

Dr. Lisa Richardson, division director of Cancer Prevention and Control at the CDC, breaks down a recent ASTHO report on cancer messaging; Andy Baker-White, ASTHO senior director for State Health Policy, tells us about two ASTHO webinars focused on public health agency rulemaking; and Dr. Umair Shah, Secretary of Health for the Washington State Department of Health and an ASTHO Member, was recently featured on an episode of the podcast “Reimagining Government for the Digital Age”.

ASTHO Report: Improving Public Health Messaging: Exploring the Reach and Effectiveness of Cancer Prevention Communications

ASTHO Webinar: Navigating the Rulemaking Process

Podcast Episode: Reimagining Public Healthcare with globally renowned innovator, Dr. Umair A. Shah, M.D., MPH

 

ASTHO logo

Transcript

SUMMER JOHNSON: 

This is the award-winning Public Health Review Morning Edition for Tuesday, September 24, 2024. I'm Summer Johnson.

 

Now, today's news from the Association of State and Territorial Health Officials.

 

LISA RICHARDSON: 

You know, as we look at the literature, you know, interview people and look at what's out there already, where have we missed the mark on the messaging? And that's really what the project was about.

 

JOHNSON: 

The CDC's Dr. Lisa Richardson says a recent ASTHO report on cancer messaging asks all the right questions.

 

RICHARDSON: 

Now, where we've missed the mark is, how do we do that? Who do we talk to? Have we talked to the people that we want to help? For the most part, no. When we do messages, do we go out and say, did they work? But what we found out in this research and the report is that no, we don't evaluate things at the level that we need to to see if they work or not.

 

JOHNSON: 

Richardson says it's not only about the messaging, but who's delivering it.

 

RICHARDSON: 

One of the main points of the report was that maybe public health agencies like the CDC aren't the messenger. We need to rely upon ASTHO and others that we partner with to bring the message, because they're closer to the work.

 

JOHNSON: 

Richardson encourages public health to consider where the messages are delivered.

 

RICHARDSON: 

It's really about reaching people where they are with the messages that we know will help them live healthier or to be healthier. And that really is what we're trying to do with CDC. And that was really the genesis of this project was, gosh, if everybody knows what to do, why aren't they doing it?

 

JOHNSON: 

ASTHO's full report is online now. You can read it by using the link in the show notes.

 

Tomorrow, ASTHO will kick off the first of two webinars focused on public health agency rulemaking. Here's ASTHO's Andy Baker-White.

 

ANDY BAKER-WHITE: 

The purpose of the webinars are to increase the knowledge about agency rulemaking and how that type of rulemaking connects to public health. By the end of the series, we hope that folks will be able to explain what regulations are and how they can advance public health.

 

JOHNSON: 

Baker-White says ASTHO is responding to questions about rulemaking from public health staff.

 

BAKER-WHITE: 

In these regulations that are developed by health departments, they can touch on lots of aspects of our modern-day life. So, these could be issues around food safety, water quality, housing conditions, infectious disease control, the licensing of your doctors and nurses, workplace safety, and more.

 

JOHNSON: 

Baker-White also adds that public health leaders need to understand rulemaking, because it's up to them to draft the regulations.

 

BAKER-WHITE: 

Beyond the fact that rulemaking by health department can cover so many areas, the rulemaking and filling in the gaps from the legislation really depends on the expertise of health agency staff.

 

JOHNSON: 

If you are interested in learning more about rulemaking, you can sign up for the first of two webinars that start tomorrow, Tuesday, September 25. You can use the link in the show notes to sign up.

 

Also today, you can hear from ASTHO member and Washington State Secretary of Health, Dr. Umair Shah in the latest episode of Reimagining Government for the Digital Age. In the episode, Shaw shares his experience leading through multiple public health emergencies, as well as how he and his team continue to innovate. Listen to the episode by clicking the link in the show notes.

 

Finally, on tomorrow's newscast.

 

BRIANNE ZABOROWSKE: 

Wisconsin's regional crisis stabilization facilities are really an intentional enhancement and expansion of crisis stabilization facilities that have really existed in our state in a much less robust way for the last 25 years.

 

JOHNSON: 

Wisconsin's Brianne Zaborowske tells us how her agency used American Rescue Plan funds to expand crisis stabilization facilities. Follow the show and you'll have the episode on your mobile device at 5am tomorrow. Tap the plus sign in the upper right corner of the screen you're looking at right now.

 

That'll do it for today. We're back tomorrow morning with more ASTHO news and information.

 

I'm Summer Johnson. You're listening to the award-winning Public Health Review Morning Edition.

 

Have a great day.

Andy Baker-White JD MPH Profile Photo

Andy Baker-White JD MPH

Senior Director, State Health Policy, ASTHO

Lisa Richardson MD, MPH Profile Photo

Lisa Richardson MD, MPH

Division Director, Cancer Prevention and Control, CDC