What does the future of public health look like when cutting-edge technology collides with persistent, preventable disease threats?  Senior Vice President of Health at ICF and ASTHO alum John Auerbach joins us to break down how artificial intelligence can be responsibly and realistically introduced into public health workflows. He outlines five practical, low-cost steps agencies of any size can take to start using AI today, explains the leadership mindset needed to build staff confidence, and explores how AI can both spread and counter misinformation when used thoughtfully.  Later, Jessica Baggett, Senior Advisor for Public Health Strategy and Response at ASTHO, unpacks why measles elimination status is back in the spotlight after the worst year for measles cases in more than 30 years. She explains what “elimination” really means, why it doesn’t mean zero cases, what’s driving recent outbreaks, and why vaccination remains the most effective public health tool.

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This is Public Health Review
Morning Edition for Tuesday,

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January 27th, 2026.
I'm John Sheehan with news from

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the Association of State and
Territorial Health Officials

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today.
What does the future of public

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health look like when cutting
edge technology collides with

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persistent preventable disease
threats?

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We discuss how artificial
intelligence can be responsibly

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and realistically introduced
into public health workflows

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with John Auerbach, Senior Vice
President of Health at ICF.

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Later, Jessica Baggett, senior
advisor for public health

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strategy and response at ASTO,
will unpack why measles

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elimination status is back in
the spotlight after the worst

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year for measles cases in more
than 30 years.

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But let's start with John
Auerbach.

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I asked him about the first
steps public health agencies

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should consider when introducing
AI into their workflows.

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There's still a lot of public
health agencies that are not

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fully prepared to embrace AI or
to understand how it can help

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their work.
In order to simplify this, I

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would say there are 5 action
steps that any health department

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can take, regardless of size,
regardless of budget, and I

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would recommend these five as
guides for the next year for the

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agencies that haven't begun yet.
The the first one I'd say is

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talk to your key audience and
that by that I mean your staff,

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the community that you serve and
policy makers gathering that

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information can be very helpful.
Just you want to sort of

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environmental understanding.
The second step I would say is

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to a review and identify the
guidance and principles to

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undergird the work that you're
doing.

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And that may sound like a lot,
but those guidances exist and

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are readily available.
There's one, for instance, in

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the Kansas Public Health
Institute.

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That's terrific.
And there there are other ones

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as well.
You can just get one of those.

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And what they do is they give
you core information.

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And just as you're thinking
about AI to deal with the issues

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that people are concerned about,
privacy, security, equity

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procurement, etcetera.
The Third Point is offer

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training to everyone, not just
your IT people, everyone.

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There's free training available
on the website.

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You could go to YouTube and get
at it, making that available to

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every single person established
as a sort of comfort level and

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understanding.
That's widespread. 4th point.

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Key one is having done 123.
Pick one pilot something to

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start.
Start small, but ideally start

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with something that addresses
the challenges, a challenge or a

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problem that people would
recognize.

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You don't want to do something
that's going to test the limits.

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You want to have something
contained, maybe it's

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translating materials, maybe
it's summarizing long guidance

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from a document that you're
looking at.

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There are a variety of first
steps available for any size

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health department.
And then the fifth one is just

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paying attention to what happens
so that at the end of the year

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you can reflect on what was the
impact, Were there lessons that

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you learned?
Did it help?

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So those five things, again, no
budget required, everyone can do

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those.
It's the way to start.

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And it it's we're at a point now
where every health department

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needs to be embracing AI.
So I'd recommend that for just

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about any size health.
Department, you also discuss the

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importance of leadership and
having a leadership mindset.

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What can leaders do to socialize
AI and and sort of allay the

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concerns of their staff?
Well, I think a little bit they

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need to understand their own
concerns and, and, and there

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too, I believe gaining some
clarity about what are they most

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worried about and how, how, how
can they prevent their worst

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case scenario.
So their concerns, because you

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want your leadership to be
secure enough and comfortable

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enough with the issue that the
leadership is able to have the

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staff feel like this is
something that's beneficial.

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And thinking about those five
points that I'd mentioned, I

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think it's a good place for them
to begin.

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And you mentioned sort of
starting small with a maybe a

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specific app, picking one basic
AI tool.

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Can you expand on that and sort
of describe a set of skills,

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sort of a basic skill set
necessary to start with for the

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healthcare workforce to sort of
get their hands around AI?

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Sure, you know what what I'd
say?

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I'd start by saying things don't
start with people are most

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worried about personal or
private information being

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somehow more vulnerable.
So starting there is probably

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not the best place if you
haven't worked in AI.

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Starting in places where the
risks are lower makes sense.

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So I'll give an example or two.
One example would be using it to

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translate educational materials
that you have into multiple

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languages or customized to a
specific populations, maybe low

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literacy populations.
When I was at CDC, for example,

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we we didn't have, you would
think CDC had would have

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enormous capacity to print
materials or have materials

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available and scores of
languages.

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We didn't and and that meant
when we were doing COVID work

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and other work, we couldn't
reach all the audience as

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quickly that we needed to.
AI will really help with that.

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It's also helpful in terms of
drafting letters.

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You can say, you know, here's
someone we want to write about a

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particular policy to.
Maybe it's a constituent or

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someone in the community.
You can write a prompt to say, I

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want a one page letter that
talks on the following points.

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Here's an attachment or two from
the work that we do that I'd

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like reference.
AI will print that out, a solid

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draft of that letter within
seconds.

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So those are some of the early
steps.

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I think start there, get some
comfort level with understanding

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the way that it works, and then
you can move over time to the

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more complicated uses of AI.
And I think one of the big

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concerns about AI in general is
that it has the potential to

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help spread misinformation.
But you say that actually AI has

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the potential to counter
misinformation.

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Can you tell us about that?
Sure.

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The the thing about AI is it
aims to please, if you're asking

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it a question, it wants to give
you with the information that

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looks correct.
It's drawing information from

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multiple locations in most
instances.

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And so if there's false
information that is in the media

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or in journals, it won't know
that's necessarily false.

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So it may summarize that data as
if it's helpful and accurate.

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So there is this notion of how
do you train AI so that it's

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pulling information from the
most accurate sources?

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And there's increasing work on
that to try to exclude false or

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biased information as much as
possible.

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But you can also use AI to
identify emerging trends of

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inaccurate information.
The Public Health Communication

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Collaborative, for example, has
a contract where they contract

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with an organization that
screens using AI, screens social

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media for concerning
misinformation that is beginning

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to spread.
And if you capture that early

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using AI, you can begin to
combat that information before

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it becomes as widespread as it
might become.

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Yeah, that's a nice counter
narrative to maybe some of the

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more alarmist, maybe more
panicky stories of AI run amok.

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No.
And I'll tell you what I do in,

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you know, it's very important
that you have an accurate prompt

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or instructions you're
developing.

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So what I will now do very often
when I want to make sure it's

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giving me accurate information
is I will say as you're

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answering the questions that I'm
that I'm asking of you or the

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project that I'm asking you to
do, I want you to verify that

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all information you're giving me
has been confirmed by a

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respectable responsible source.
And I want you to tell me that

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source and but I can verify that
it's accurate.

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And lastly, and this is a big
question, if there were to be

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sort of a, a national framework
adopted by a public health writ

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large, what would that look like
and maybe what would be one of

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the most important first
priorities to get right?

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What was the first thing I would
say is it's important to

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determine who should be at the
table to develop that.

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It I, I don't believe it would
be optimal to simply have, say,

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a federal agency doing that,
even under the best of times and

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the best of administrations.
I think you'd want to make sure

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that in developing that kind of
centralized, that kind of

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uniform approach, you have
public health leaders from the

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state, local, tribal and
territorial municipalities and

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others who really know how this
plays itself out at those

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different levels so that it
becomes something that's

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accurate and useful in the real
world of public health.

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So setting the table with the
right people, identifying the

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key questions that would need to
be identified, and then

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understanding that all you would
be doing would would be offering

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recommendations or suggested
guidance.

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Because it it does not appear
there's going to be a

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one-size-fits-all or any
authority that's going to be

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able to say everyone needs to do
it in a particular way.

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Rather, something like this
would just be perhaps a

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suggested best practices.
John Auerbach is senior vice

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president of health at ICF.
Measles is back in the spotlight

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after the worst year for measles
cases in more than 30 years and

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after the disease was declared
eliminated in 2016.

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Here is Jessica Baggett, Senior
advisor for Public Health

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strategy and response at ASTO,
to explain what happened.

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So measles has really been in
the spotlight because in 2025 we

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saw the highest number of
measles cases in the United

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States in over 30 years and this
is largely been driven by

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outbreaks among under vaccinated
and unvaccinated people.

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Also on the table right now is
the official determination of

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measles elimination status for
the United States, which is the

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Pan American Health
Organization, or PAJOS,

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designation, and they announced
recently that they'll be

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discussing this with the United
States at an upcoming meeting in

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April.
So what does measles elimination

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status actually mean?
Elimination status means that

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measles isn't spreading
continuously within a country or

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a particular region for at least
12 months.

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And I think it's important to
mention that it doesn't mean 0

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cases, it means that outbreaks
are not occurring as frequently

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and cases are imported rather
than spread through local

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transmission.
Elimination status really

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reflects strong public health
surveillance, rapid outbreak

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response, and population level
immunity.

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So it's really a marker that the
prevention systems are working.

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Right.
Elimination, I think probably to

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the rest of the population
means, hey, we did it, it's

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gone.
That's not the case.

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Correct.
So what is the importance of

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that elimination status?
What does that mean more broadly

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in a public health perspective?
So from a public health

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perspective, elimination is more
than just a label.

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It reflects the protective
immunity within a population and

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really the capacity of the
public health system to prevent

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sustained outbreaks.
So when measles elimination

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status holds, we see the
transmission is less likely.

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Our healthcare systems avoid
that unnecessary strain from

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preventable care utilization,
and public health systems

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circumvent the toll of managing
large outbreaks.

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And something that we pointed
out in the blog is that managing

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measles cases is really
expensive.

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One study estimated that it cost
nearly $60,000 per case for

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public health to manage.
So it's really more than a

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label, it's a reflection of
protective immunity within a

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population.
And you, you touched on this a

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little bit, but what are some of
the factors driving the new

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outbreaks?
Obviously the the vast majority

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of cases are among people who
aren't vaccinated, so falling

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vaccination rates is is fueled
by a combination of access gaps,

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vaccine hesitancy and and
misinformation that have really

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created pockets where measles
can spread more rapidly.

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Right.
And, and I think to, just to

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make it explicit, not getting
vaccinated has a correlation to

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these rising cases.
Correct.

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The most effective step is
getting an MMR measles monster

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Bella vaccination.
That is the most effective

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public health intervention.
There is information on the

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CDC's website that you know you
get a 93% protection after one

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dose and 97% protection after
two doses of an MMR vaccine.

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So vaccination is a highly safe
and effective strategy.

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And from, from a practitioner's
point of view, this must be

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pretty frustrating to sort of
have this answer of what do we

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do?
Well, you get vaccinated.

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It must be frustrating to sort
of have that answer, to have the

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solution and have it not being
accepted.

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What?
What can we do about it?

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You know, I think that there's a
lot that public health

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departments across the country
are doing to build trust within

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communities, work with with
local leaders, establish trusted

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messengers to help build some of
that confidence.

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You know, we have the science,
we have the evidence, and

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sometimes it's, it's finding the
right people to carry that

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message.
Another thing that we're doing

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in public health is we're, we're
working with the clinical

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community to make sure that they
have the latest up to date

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information and resources and so
that they're prepared to

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recognize, test and report
measles cases.

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Because a lot of people go to
their healthcare providers, of

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course, when they're sick or
seeking care.

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So public health supports the
the clinical community by

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providing information and
resources as well.

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Jessica Baggett is a Doctor of
Public Health and a Master of

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Public Health and is a senior
advisor at ASTO.

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She received her doctorate from
the University of Nebraska

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Medical Center College of Public
Health.

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Earlier, we heard from John
Auerbach, senior vice president

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of health at ICF.
It's vital that state and

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territorial health agencies
partner with Medicaid agencies

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to maximize investments and in
turn, improve health outcomes

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for those enrolled in Medicaid
and the Children's Health

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Insurance Program.
However, the two agency types

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differ in terminology, tools,
and procurement of services,

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which can pose challenges to
effective collaboration.

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The ASTO report, Leveraging
Public Health Assets in Medicaid

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Managed Care helps to break
these barriers by providing key

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information and resources
relevant to Medicaid agencies

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and their managed care health
plans.

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Find a link to the report in the
show notes.

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Join Manisha Juthani, MD,
Commissioner at the Connecticut

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Department of Public Health and
ASTO president, and John

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Auerbach, MBA, Senior Vice
President for Public Health at

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ICF, for an insight and
inspiration webinar that

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examines how clear, purposeful
leadership strengthens both

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internal and external trust.
Through discussion and

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reflection, we will examine how
leaders embody steadiness amid

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uncertainty, set a sustainable
pace, and provide calm direction

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that builds trust and drives
performance.

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This conversation aims to
inspire participants to

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recognize their composure and
capacity not as a personal

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indulgence, but as a fundamental
leadership function that shapes

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the overall tone, focus, and
confidence of their

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organizations.
Join us for this Steady Hands,

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steady Teams, Leading with
Confidence and Composure session

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happening February 11th at 4:00
PM Eastern.

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The link to register is in the
show notes.

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This has been Public Health
Review MORNING Edition.

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I'm John Sheehan for the
Association of State and

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Territorial Health Officials.