Public health is at a crossroads. In this episode, Lillian Shirley and Itta Johnson from Public Consulting Group discuss how adaptive leadership can help rebuild trust, strengthen community partnerships, and drive meaningful change across systems. Drawing from real-world initiatives, they share practical insights on leading with empathy, collaboration, and purpose in today’s complex public health landscape.

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This is Public Health Review
Morning Edition for Monday,

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November 17th, 2025.
I'm John Sheehan with news from

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the Association of State and
Territorial Health Officials.

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Today we'll be discussing
adaptive leadership in public

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health and how it can help build
trust, strengthen community

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partnerships, and Dr. meaningful
change across systems.

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We have two guests from the
Public Consulting Group.

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A founding member of Asto's
Innovation Advisory Council, Ida

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Johnson is an associate manager.
A part of the solution to

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today's problems, I think,
though, isn't going to be just

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around the newest tool or the
newest technology or the shiny

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thing, right?
Really, it's going to be around

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the approach to leadership.
And Lillian Shirley is a senior

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public health advisor.
So adaptive leadership moves

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away from the top down
leadership style and instead it

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gets guidance from those who are
doing the work and experiencing

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the problem.
It helps our science based data

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land in a way that communities
can see how it relates to what

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they're experiencing.
Drawing from real world

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initiatives, they'll share
practical insights on adaptive

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leadership as well as leading
with empathy, collaboration and

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purpose in today's complex
public health landscape.

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I think that in public health,
we often truly believe that

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leading all solutions with the
science and the evidence is the

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the most prominent thing.
And while yes, I agree that is

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important, maybe instead of
solely relying just on that,

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when you can bring in an
adaptive leadership mindset, it

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pushes leaders to think also
about how that wisdom is really

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sourced from our communities.
So if we start with the platform

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of our science clients, but then
go into more of a curiosity and

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inquiry mindset, understanding
how the communities actually

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interpret and relate to it, this
is going to be more beneficial

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and advantageous.
So of course, that doesn't mean

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that we're just asking
communities how they want us to

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fix the problem, rather asking
about their perspective on how

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the problem or the challenge is
really understood and how they

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feel it, right?
How do they relate to the

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solutions that we can provide
them?

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Does it make sense for their
daily lives?

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This should really be able to
help tailor your decision making

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and then move forward with the
programmatic or the technical

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issues, right?
So in looking at the landscape,

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our community engagement
practices have absolutely

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improved over the past five
years, right?

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But there really needs to be
that follow up step to the

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collection of input and drawing
out from our communities and

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really making sure that the
priorities and the practices to

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help their families are relevant
to them so that we can get the

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best outcomes and that adaptive
leadership will allow us to flex

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in a way that is more
responsive.

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Adaptive leadership moves away
from relying solely on the

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science as the reason to adopt
health practices, but rather

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present the science and then ask
how could this work in your

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life?
What's missing?

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And I don't think we can say
this too often or repeated

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enough.
Kind of go into inquiry as

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opposed to didactic.
Understand what that guidance

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means to the community and how
they would apply it.

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Being honest and transparent
with humility and working to

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achieve a solution together with
those constraints.

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These are not new ideas, but
these are ideas I think we have

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to remember there isn't
something new maybe going back

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to that basics.
It's important to be honest

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about resource deficits,
limitations, and challenges that

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public health agencies face.
But also being forthright about

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what you can do allows people to
manage expectations on how

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programs can deliver and also
how they may find solutions and

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offer it to us on how to
deliver.

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Ida says that public health
leaders can begin applying

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adaptive leadership into their
communication strategies.

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I actually worked in hospital
administration for nearly a

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decade.
And what I've seen working in

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that operations world is that
traditionally communication has

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fallen on the shoulders of the
community health workers, the

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navigators, right, those on the
frontline.

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However, as I mentioned earlier,
everything rises and falls based

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on leadership.
So this task should really be

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shared by everyone within the
agency.

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And it's the leadership
responsibility to really be able

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to relate, be among the
community in a different we

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can't continue to delegate it
solely to the community health

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workers and those delivering
those services.

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And collaboration with other
public health agencies can

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definitely improve messaging to
communities.

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To start, we really need to, you
know, get to the balcony, so to

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speak, get the bird's eye view
of the problem.

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And once we do that, the public
health leaders really can

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continue to build those
partnerships with other agencies

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like the social services, child
welfare and aging and disability

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services, those Human Services,
right, to address common complex

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problems like homelessness,
substance abuse, the chronic

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disease, working together.
If we do that, then we're

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breaking out of the silos of
funding in programs.

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And that's something that's
needed in these times.

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Learning from these agencies
about how they're approaching

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some of the same issues and
problems from their purview, and

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then build on that where our
knowledge and expertise can

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really, really help.
I do think that this is

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especially relevant with the
emergency and incident response

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strategies that oftentimes
require resources from multiple

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parts of our safety net.
And it doesn't just start with

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going to the meeting.
We've all been to the meeting,

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right?
You have to be informed with the

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strategic plans of other
agencies so that we can pull

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those best ideas.
And so when we're understanding

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their goals and priorities, we
can align with our shared values

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and determine where everyone's
capabilities and strengths can

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really complement theirs.
I just wanted to share just this

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week Oregon announced an
initiative called Move Oregon

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Health Forward Pledge and it's
an initiative that has a

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concrete and accountable basic
health and all policies approach

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has a plan across the various
sectors in the state, including

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importantly not just Human
Services, but business partners

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for how to reach public health
goals in that state.

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In addition, in Maine, Maine
Health has a system wide

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initiative that forwards public
health community outcomes, again

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working across sectors with a
common goal.

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These are not things that we
don't know and understand.

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For instance, health and all
policies is something that has

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been part and parcel of our
public health practice, both

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academically and as we've done
our community health improvement

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plans, et cetera.
But this really puts a

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discipline around it and a
shared commitment to focus on

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this, for leadership to have
that as a priority.

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I totally agree wholeheartedly
and these are excellent

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examples.
I would also say that PCG has

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done many cross sector
initiatives to facilitate this

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type of shared problem solving
with representatives from

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behavioral health, substance
use, and health plans.

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I've seen this and supported
work in Maine, in California,

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Oregon, and in other states
nationally.

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And what this looked like was
getting the frontline providers

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together, the managers, the
directors in mapping out the

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barriers, yes, with the sticky
notes from, you know, pre 2020

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and brainstorming possible
solutions to their thorniest

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problems.
Using a quality improvement

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process to really govern those
conversations and have them

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centered around things that are
as complex, from data sharing

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and data sharing agreements to
the more common ones, such as

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just the resources that are
limited and our coordination and

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care.
Here are some of Ida and

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Lillian's final thoughts.
I think one of the things that

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we heard loud and clear at NATO
this past summer is that we

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really do need to start working
with our Human Services agencies

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because our public health work
comes out of the Human Services

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practice area.
Here at Public Consulting Group,

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we are very familiar with that
and have seen time and time

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again that we are all working on
the same problems.

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And if we come to the table with
our mindset of that health and

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all policies and saying how do
you all work towards this

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problem, I think that we really,
really can get far, especially

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in these times and build up a
resilience in relationships that

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can be sustained over the next
several decades.

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Yeah.
And I would just add to that,

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you know, language changes and
it comes to different ideas and

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different, you know, things come
and go, you know, as time goes

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on.
But I think one of the things we

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need to remember in public
health as a profession, public

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health has always been about
social justice.

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And it's our discipline and our
work and our commitment to our

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communities that has helped make
many, many outcomes for healthy

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communities.
And we know, we know there's the

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little programmatic work that
makes a big difference.

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And then there's also the
overall system work that has

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made a difference.
But we should stay optimistic

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because we know that we're
connected to the communities

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that we face, and we know that
everyone wants health for their

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families, their children and
their communities, and that's

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our job.
Lillian Shirley is a senior

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public health advisor and Ida
Johnson is an associate manager,

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both of the Public Consulting
Group, a founding member of

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Asto's Innovation Advisory
Council.

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You can learn more about them at
publicconsultinggroup.com or

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find the link in our show notes.
I'm John Sheehan, and this has

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been another edition of Public
Health Review Morning Edition

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from the Association of State
and Territorial Health

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Officials.